Case Study - Britvic

Communicating the Bigger Picture

The Problem

You are the CEO or a team leader. You have a clear vision for your company and you need everyone to share this to ensure you all work together to achieve it. You need something that illustrates how your purpose, strategy and goals combine to communicate the company's 'bigger picture'. Because if people can't see where they are going - they are not going to get there!

The Solution

Businesses with a clearly communicated vision and strategy know where they are going and how they are going to get there.

So how do you get everyone on the same page and able to see the Bigger Picture?

A crystal map© pulling everything together in a clear and unified manner is step 1. The map will help to communicate this in a logical and structured way - making it easy for the left brained analysts and engineers (we know this is an over simplification of the learning styles debate - but nevertheless - it helps to paint the picture). Step 2 is an interactive Crystal Visual© that will grab everyone's attention particularly the 'right brain creatives' thereby making sure everyone sees the bigger picture.

Crystal Strategy Maps and Visuals:

• Enable you quickly and easily to create and communicate a unified strategy / project plan
• Always show a direct line of sight to your organisation/team purpose and objectives
• Communicate how everything fits together
• Ensure everyone understands what you are doing and why

The Results

• Clear focus, understood goals
• Unity of purpose across the organisation
• Less time on validating 'why' and more time on getting things done!
• Focus on the 'Bigger Picture' context, delivery on the content detail